Gota Mineral Water
Entre Ríos. Mesopotamia. Argentina
The luxury of the most basic elements: Mineral water from the massive South American Guarani Aquifer is bottled as a premium brand
Leo Soifer
Please describe what you do:
I transform ideas into real projects.
What do you enjoy most about what you do?
To participate in the evolution of an idea up to the moment it becomes real.
What is your inspiration?
To have perspective, observe reality from different points of view, to discover what remained unseen to others. Nature.
My contribution is just a drop, but I consider
it can make a difference when raising awareness
on the difficult situation of water
How would you define luxury today? (or) What is, to you, the essence of luxury today?
Luxury is what sets us aside from mediocrity and the fear of death. Whatever makes us live a unique experience and improves our quality of life.
In my opinion, luxury is using my time doing the things I want to do.
And talking about Ecology, what is becoming an essential luxury is breathing fresh air, eating naturally and living in an unpolluted place.
Eco-awareness is growing as is social consciousness and the need to be responsible towards our world and its people. What part do you play in this global mission?
Gota is born out of a concept in which companies have the opportunity and responsability to commit themselves to their social and environmental surroundings. My contribution is just a drop (gota), but I consider it can make a difference when raising awareness on the difficult situation of water.
When and how did your project originate?
The project started in 2007 with the idea of creating a mineral water brand, hghly committed to sustainable development. Knowing that one sixth of the world population doesn’t have drinkable water, this is a fact that can’t be left unnoticed. In Argentina almost 21% of its inhabitants don’t count with drinkable water and appropriate health systems.
What continues to be your vision for this project?
To position GOTA as the premium mineral water brand from Argentina: Not only to be considered as a luxury product, but also as a brand that supports the idea of a world where everyone has access to drinkable water.
How are your creativity and passion an important part of this project?
Creativity has allowed me to deal with many obstacles in a context that doesn’t promote the development of new projects. Passion creates perseverance and thsi is crucial to overcome rejection and to learn from our mistakes.
If you were to choose a colour and an adjective to describe it, what would they be?
Red. Intense red.
What is the message you wish to pass on?
We are responsible for our reality and its transformation. It’s embedded in our essence to elevate consciousness and generate social integration projects so we can all live better lives.
Name a person or place that has inspired you with their progressive vision.
Dubai: The vision of a leader has enabled the ideas of many people to become true. Sheikh Mohammed.
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