Please describe what you do:
I develop original small hotel and villas projects, privately owned, that are meant to be economically viable and include largely in their proposal the communities and the nature around us. All projects are meant to give a true honest experience of Brazil, keeping close to the culture and a certain simplicity.
At Picinguaba, luxury means tranquility, nature and authenticity.
What is, to you, the essence of luxury today?
Luxury is simplicity, exclusivity, genuineness. Low profile is also part of it I believe. No fuss elegance.
What is the message you wish to pass on?
Stick to your universal principles and values, simplify your life, do what you love.
Name a person or place that has inspired you with their progressive vision
Ivon Chuinard, founder of Patagonia
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